◆ Case study · Data Platform · Search · Operations

Connecting provider management with public search and discovery.

Cass & York worked on a service provider platform combining a custom backend API with a searchable WordPress directory experience.

Client
CBHN
Sector
Provider Networks
Services
WordPress Development, Data Platforms, Search & Directories, Systems Integration
Stack
Strategy · Design · Engineering
Drop: product screenshot (16:8)

[01] The operation

A provider directory has two operational sides.

Internally, the organization needs to create, update, organize, and maintain provider records.

Externally, users need to find the right provider quickly based on services, location, specialties, and other criteria. CBHN required both.

[02] The existing systems

Provider records and the public directory had different jobs.

The platform combines a custom Laravel backend API with a WordPress directory. Provider records, services, and locations support both internal management and public discovery.

[03] The gap

Maintained records needed to reach public search.

Provider onboarding, profile updates, structured data, and public filtering needed to work together, so the directory could use the records managed by the organization.

[04] What we built

Provider management connected to a public directory.

The public WordPress experience retrieves and searches the backend data through a custom directory plugin.

  • 01Laravel API
  • 02Provider records
  • 03Authentication
  • 04Provider signup
  • 05Profile management
  • 06Services
  • 07Bulk updates
  • 08File workflows
  • 09Active provider records

[05] Search and discovery

Find providers across several dimensions.

Database optimization work supported faster provider and location queries.

  • 01Providers
  • 02Services
  • 03Locations
  • 04Specialties
  • 05Fuzzy search
  • 06Recent searches
  • 07Search insights
  • 08Provider detail pages
  • 09Google Maps
  • 10Pagination
  • 11Structured filtering

[06] Systems involved

The tools and records connected by the work.

  • 01Laravel API
  • 02Provider database
  • 03WordPress
  • 04Custom directory plugin
  • 05Google Maps

[07] The resulting workflow

One platform from provider records to discovery.

01

Provider management

02

Laravel API

03

Structured provider data

04

WordPress directory

05

Search · Filters · Maps

06

Public discovery

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Systems involved